Clear Men Scalp Therapy teams up with Tony Gonzalez during March Madness

ENGLEWOOD CLIFFS, N.J. — Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.



Gonzalez helped the University of California-Berkeley reach the Sweet Sixteen in the 1997 NCAA tournament, so he knows what it takes to win on the hardwood. Plus, with the Final Four in Atlanta this year, where Gonzalez has spent the last four pro football seasons, he can even help throw the perfect Southern-inspired Finals party.

Clear suggests other ways to have the perfect Final Four experience:

  • The Perfect Bracket – According to 2012 research, men are proven to spend on average nearly 30 minutes longer on bracket selection than their female March Madness counterparts. Here is a tip: When going with an ”underdog team,” go with teams that have a disadvantage of 10 points. Gonzalez adds, “Do your research. If you want the perfect bracket, then you’ve got to put in the effort and study up on the teams, their strengths, weaknesses and key stats.”

  • The Perfect Attire – Go all out, or pick one key piece like a pick a cool, flat-brimmed hat that flaunts the team’s logo.

  • The Perfect Finals Party – When it comes time for the finals, skip the madness at the bar and invite fellow fans to watch the game at your place. Let the Final Four’s Atlanta locale serve as party inspiration. Choose Southern food and drink crowd pleasers like BBQ, mac-and-cheese and sweet tea.

 “You can be the perfect man this Final Four with the help of Clear Men Scalp Therapy,” said David Rubin, Unilever VP marketing hair, United States. “And with Tony Gonzalez coaching you through the Big Dance, from the opening tip to the final buzzer in Atlanta, it’s easy to do."

Clear Men Scalp Therapy is a line of daily 2-in-1 shampoo + conditioners and shampoos designed for men to stop dandruff at the source for 100% dandruff protection, the company stated. The entire range is formulated with Bio-Nutrium 10, a combination of natural ingredients, including ginseng, tea tree and natural mint.


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