CINCINNATI Clairol, a P&G Beauty brand, has tapped celebrity colorist Jason Backe to be the brand’s new color director.
Backe, a master colorist and chief executive officer for ted Gibson salon in New York, is known for his natural-looking color and low-maintenance techniques.
“With [Backe’s] impressive eye for beautiful hair color and enthusiasm for providing insightful and useable advice and tips, he aligns perfectly with Clairol’s core philosophies,” Tara Brown, marketing director for Clairol, said. “We’re excited to partner with [Backe] because he will offer women insights to everything from shade selection and application to hair color maintenance.”
In addition to his expert consultations, Backe has worked with such celebrities as Anne Hathaway, Renee Zellweger and Kim Raver. His work can be seen in luxury ad campaigns such as Dolce & Gabbana, Calvin Klein, Chanel and Versace.