PURCHASE, N.Y. — PepsiCo is launching its latest Propel drink with the same great taste and a pretty face; Cindy Crawford is representing Propel Zero, the zero-calorie, enhanced water with no artificial flavors and no heavy sweeteners, in the brand's new campaign that begins this week.
Propel Zero replenishes with vitamins C and E, energizes with B vitamins and protects the body with antioxidants, according to the company. The campaign, called “Get More From Your Zero,” targets “men and women who lead healthy, active lives,” and includes a commercial spot, online presence, social media outlets and a program to raise awareness for the benefits of an active lifestyle.
The commercial spot starts this week and stars Crawford, whose active lifestyle represents men and women who want to live life to its fullest, the company said. It will air on nationwide broadcast outlets and YouTube. Consumers can visit Propel Zero’s Facebook page at Facebook.com/Propel to share their Propel Zero photos and discuss their favorite ways to get active.
"We all live such full, active lives, and I love that Propel Zero keeps me hydrated, replenished and energized with vitamins, without a single calorie," Crawford said. "It's so important to take care of yourself so that you can get the most out of life.”
Additionally, Crawford and Propel Zero are encouraging men and women to exercise 1,000 more minutes per month, per season or per year, depending on one’s level of ambition, with the “Propel Zero to 1,000” challenge, which will kick off in April when Crawford will host a celebrity dog-walking event in Los Angeles. The event not only will inspire consumers to live active lifestyles, but it also will raise funds for Much Love, a nonprofit organization dedicated to the well-being of animals.
Propel Zero is partnering with Walmart to share 3 million Propel Zero samples with shoppers between today and April 24. Propel Zero is available in seven ready-to-drink flavors: berry, grape, black cherry, lemon, blueberry pomegranate, kiwi-strawberry and peach. It’s also available as a powder, with eight flavors to enhance your on-the-go water.