Chrissy Teigen, Curtis Granderson to help consumers stay hydrated

PURCHASE, N.Y. — Aquafina, a product from Pepsi-Cola North American Beverages, is launching a campaign encouraging people to drink more water. The brand has enlisted the help of New York Mets player Curtis Granderson and Sports Illustrated cover model Chrissy Teigen, in conjunction with Partnership for a Healthier America's Drink Up initiative, to help out with the initiative.

Aquafina's national "Pledge. Drink. Win!" Sweepstakes not only gives fans the chance to submit their personal hydration pledges, but also will automatically enter them for a chance to win a VIP experience to the 2014 MLB All-Star Game on July 15 at Target Field in Minneapolis.

"At Aquafina, we're always trying to think of new ways to encourage people to drink more water," shared Jennifer Dubin of marketing for Aquafina. "This new effort will help shine a spotlight on the benefits and importance of staying hydrated with water during the spring and summer months, especially as we get into the height of baseball season. We're honored to support PHA's larger "Drink Up" movement and help spread the word about the importance of adequate water intake through the Aquafina 'Pledge. Drink. Win!' campaign."

Teigen and Granderson will launch the campaign at the MLB Fan Cave in New York City. Consumers can visit the "Pledge. Drink. Win!" page at MLB.com/Aquafina to learn more about the sweepstakes and take the pledge. The brand is inviting fans to take to Twitter to stir up the conversation using the hashtag #SpreadTheWater.

 

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