WASHINGTON — The Consumer Healthcare Products Association’s Stop Medicine Abuse campaign was selected as an official honoree in the 17th Annual Webby Awards in the Family/Parenting category, the over-the-counter association announced Thursday.
“We are very excited to receive this recognition, as our call to action has always been reaching parents about a problem that often flies under the radar screen and mobilizing them to safeguard their medicines cabinets and talk to their teens,” stated Emily Skor, CHPA VP communications and alliance development. “It’s encouraging to be named among many well-known groups as we continue to seek innovative ways to give parents the tools and information they need to prevent cough medicine abuse and keep their teens safe.”
Launched in 2009, StopMedicineAbuse.org was redesigned last year to provide parents and community leaders with new tools and information to engage them in the fight against teen abuse of OTC cough medicine containing dextromethorphan. One in 20 teens reports abusing OTC cough medicine to get high, CHPA noted. The Stop Medicine Abuse campaign has an active presence on Facebook, Twitter and YouTube, providing parents with prevention tips and generating parent-to-parent conversations led by five moms from across the United States with different backgrounds who make up the Stop Medicine Abuse Five Moms team.
The Webby Awards is the leading international award honoring excellence on the Internet. The Webbys is presented by the International Academy of Digital Arts and Sciences, a 1,000+ member judging body that includes executive members comprised of leading web experts, business figures, luminaries, visionaries and creative celebrities.