CINCINNATI Healthy Advice Networks, a provider of physician office-based, patient-education programs, earlier this week announced a partnership with the Consumer Healthcare Products Association to deliver a public service announcement to remind parents about the safe use of children's over-the-counter cough-cold remedies.
The PSA features Chandra Wilson, a mother of three and star of ABC's Emmy Award-winning "Grey's Anatomy," that has reached nearly 102 million consumers and 8,300 physicians' offices this cough-cold season through three of Healthy Advice's patient-education networks — the Primary Care Network, Women's Health Network and Healthy Advice for Children.
CHPA's television PSA provided the foundation for in-office digital screen programming about children's cough-and-cold medicine safety in the waiting rooms of 18,488 primary care and women's health physicians. Additionally, to reinforce the message to parents at the beginning of cough-cold season, the print ad appeared as a billboard campaign in the exam rooms of 6,400 pediatricians and in a takeaway Healthy Advice Cold and Flu brochure.
“We wanted to remind parents that OTC medicines, like all medicines, are serious medicines and need to be used carefully-especially when giving medicine to children,” stated Linda Suydam, CHPA president. “Healthy Advice Networks was the perfect partner to deliver this message because of their excellent reputation for respected and credible health information. Their extensive reach gives us the ability to educate a large universe of consumers and impact them when and where they are most focused on their child's health — in the family physician's office.”