WASHINGTON A grass roots online media campaign to raise awareness around the dangers of dextromethorphan abuse was a finalist for PRWeek’s Healthcare Campaign of the Year, the Consumer Healthcare Products Association, which sponsored the Five Moms online initiative with assistance of Edelman Public relations, announced Friday.
The awards ceremony took place March 6 in New York.
More than 900 entries were received this year. The Healthcare Campaign of the Year category also included CHPA member company GlaxoSmithKline Consumer Healthcare, for its OTC launch of alli. It was Weber Shandwick and the National Marrow Donor Program: 2007 Thanks Mom National Marrow Donor Drive, however, that won the 2008 award in this category.