INDIANAPOLIS — ChopSaver took to YouTube this summer in promotion of its Gosling's Original ChopSaver Lip Care product line, which has developed a cult following of sorts among accomplished musicians.
The entertaining 90-second spot, featuring ChopSaver front man Dan Gosling, touts exactly why musicians prefer a lip balm with all natural ingredients, a soft feel and a pleasant fragrance.
Gosling, a professional trumpet player turned lip balm entrepreneur, created ChopSaver in his kitchen in 2004 using arnica, a sunflower extract and natural anti-inflammatory known for reducing bruising and swelling.
The home brew gained a devoted following from musicians who, like Gosling, sought relief from wear and tear from mouthpiece pressure from brass and wind instruments. “I knew the product had to be radically different and dramatically better if I was going to compete with brands that have been around for decades,” Gosling said. “Using arnica, I set out to create the best lip balm on the market.”
The recipe combines the key ingredient of arnica with other all-natural ingredients including shea butter, mango butter, avocado oil, aloe, citrus oils and grapeseed oil – a symphony of ingredients all known for their soothing qualities.