Cheetos intro mixes up category

Since they debuted early last year, Frito-Lay’s Cheetos Mix-Ups have caught consumers’ attention and recorded phenomenal sales growth. IRI data shows that sales of the snack mix increased by more than 163% during the 12 months ended June 15.

(For the full report, including charts, click here.)

Offered in two flavors, Cheetos Mix-Ups blend four different shapes of the cheese puff snack. Cheetos Mix-Ups Xtra Cheezy Snack Mix combines Crunchy Cheddar, Puffs Double Cheddar, Nacho Cheese Grid-Shaped and Parmesan Mini-Puffs; while Cheetos Mix-Ups Cheezy Salsa Snack Mix combines Crunchy Salsa Picante, Puffs Cheddar, Chipotle Cheddar Grid-Shaped and Jalapeno Cheddar Mini-Puffs.


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