Cheerwine expands footprint in the South

SALISBURY, N.C. — Cheerwine, a soft drink brand, on Tuesday announced that it would be expanding to markets in Alabama, western Georgia and the Florida Panhandle via distribution with Buffalo Rock Co., a Pepsi bottler.

The partnership will bring Cheerwine to more than 6.5 million new customers and will be made in Buffalo Rock's production facility in Birmingham, Ala. It's a move toward the company's goal of being available in all 50 states by 2017, the company said.

"We strongly believe this new relationship has all the ingredients to be a match made in heaven: one of the nation’s leading independent bottlers joining forces with one of America’s most beloved independent soft drink brands, all taking shape in the South,” said Tom Barbitta, SVP marketing and sales for Cheerwine. “This partnership gives our brand a foothold in a part of the country where there is solid demand for Cheerwine. 

Buffalo Rock is expected to offer the beverage in a variety of packaging, which includes 12-pack cans, 20-oz. and two-liter PET bottles and 12-oz. glass bottles.

 

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