CHATTANOOGA, Tenn. — How do you spell relief? Chattem on Thursday announced it is revitalizing the venerable Rolaids ad campaign that suggests relief is spelled "R-O-L-A-I-D-S" with a spelling bee challenge.The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online on the Rolaids Facebook page.
“With the fast relief of Rolaids, heartburn won’t take you out of the game or keep you from enjoying the goodies you love to eat this summer,” stated Peter Mertz, Rolaids Brand Manager at Chattem. “And, we’re introducing the Rolaids ‘Eat Your Words’ Spelling Bee as a fun and engaging way to celebrate our iconic tagline.”
The Rolaids “Eat Your Words” Spelling Bee will travel to top summer food festivals affiliated with the national Big Bite Tour, including Taste of Cincinnati, Safeway BBQ Battle in Washington, D.C., Ribfest in Naperville, Ill. and the Music City Festival and BBQ Championship in Nashville, Tenn. Spelling competitions will be held multiple times during each event day at the Rolaids tent. Winners will receive a Rolaids “Eat Your Words” Spelling Bee t-shirt, and all participants will receive free samples and coupons. Rolaids “Eat Your Words” Spelling Bee participants can show off their culinary know-how by correctly spelling tricky heartburn-related words (such as sriracha or habenero).
For those who can’t make it out to one of the Big Bite festivals, adults 18 or older can play online today via Facebook and be entered for the chance to win the $500 grand prize. Winners will be announced when the contest ends on Aug. 23, 2014. There will also be daily prizes ($25 gift card) and weekly prizes ($100 gift card) announced during the contest period. All eligible winners will be selected at random.