Charmin introduces improved toilet paper

CINCINNATI — Procter & Gamble brand Charmin on Wednesday announced improvements to its toilet paper. The retooled Charmin is now more flushable and is designed to help alleviate the strain on home plumbing systems, the company said.

With the holiday season right around the corner, Charmin's product overhaul is especially timely. Roto-Rooter, a plumbing and drain service company, said that the day after Thanksgiving is the single busiest of the year for their residential plumbers. On average, they see a 47% increase in service calls when compared to an average Friday.

“Busy holiday times should be spent focused on family and friends, not worrying about what the extra house guests are doing to the pipes in your home,” Paul Abrams of Roto-Rooter said.

If customers experience clogs due to Charmin tissue, Charmin will refund the purchase price. Visit to learn more about the guarantee.

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