MADISON, N.J. — Pfizer Consumer Healthcare, the makers of ChapStick, on Wednesday announced Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as the brand’s newest spokeswoman. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.
The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. The brand’s latest innovation provides eight hours of moisture and contains advanced ingredients, including CoQ-10 and hyaluronic spheres, to support soft, supple lips and give lips a fuller appearance, according to the company.
“I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me,” Morgan said. “What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked, and when it comes down to it, they should be among the most thought about because of their sensitive nature.”
As a star forward in international women’s soccer, Morgan has had a breakout career. Her list of accomplishments includes No. 1 overall draft in 2011 by the Western New York Flash and youngest player on the USA's roster at the 2011 FIFA Women's World Cup. Most notably, Morgan played a pivotal role in the 2012 London Olympic Games, scoring the winning goal during the semi-final match against Canada in extra time, and leading Team USA to their gold medal win against Japan. Currently, she serves as forward on the National Women’s Soccer League Champion, Portland Thorns, and is a member of the U.S. Women’s Soccer Team.