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Chain makes bottle switch ‘Publix’

Publix is communicating its switch to a new pill bottle prominently in its pharmacies, such as in this Florida pharmacy, with in-store signage that elaborates on the bottle’s features and benefits.

LAKELAND, Fla. —Publix pharmacies have switched to a new pill bottle, and the change is being communicated to customers with prominent in-store signage that elaborates on the bottle’s features and benefits.

The bottles are made of recycled materials, are slightly larger than a typical pill bottle and are triangular in shape with rounded corners. The larger size and shape makes the bottle easier to grip and open, while allowing more space for labels to improve their legibility.

Both are important design considerations given the high volume of prescriptions consumed by seniors, especially in such a market as Florida where the majority of the retailer’s pharmacies are located.

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