COLUMBUS, Ohio An operator of gas stations and convenience stores in Ohio announced that its new three-level customer loyalty program is being expanded to pharmacies and drug stores in and around Columbus, Ohio, and will expand to other geographic areas once launched.
Certified Oil said its Certified Savings program teams up with drug store partners and will reward customers with Certified Savings points that can be used to obtain fuel discounts of up to $1 per gallon at participating Certified Oil locations. Unlike other programs that require complete point of sale system integration, Certified Savings requires minimal upfront costs.
"The program provides a low cost solution to enable pharmacies and drug stores to provide rewards to build sales," said Lauren Brown, Certified Savings program administrator. "Drug store partners will also enjoy additional traffic driven to their businesses from our existing cardholder base."
Certified Savings currently is available at more than 25 of Certified’s central Ohio gas and convenience store locations. Certified operates or supplies over 150 locations in Ohio, West Virginia and Kentucky. Certified maintains its own proprietary "Certified" fuel brand and also distributes fuels for Sunoco, Marathon, Valero and Clark.