DELRAY BEACH, Fla. Celsius is expanding its marketing efforts with the help of a CD Financial shareholder.
One of CD Financial's principal shareholders, Carl DeSantis, agreed to provide up to $3 million in a line of credit to be used exclusively for incremental targeted advertising and marketing of Celsius' products. If funded in full, the line of credit will increase Mr. DeSantis' investment in Celsius to $17.3 million.
DeSantis stated, "I am extremely pleased with the progress of the company in gaining distribution of Celsius' products throughout the country. This line of credit will expand the company's marketing efforts to continue building consumer awareness of the many benefits of Celsius."