CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.
The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
“Zooey is such a great fit for Pantene,” stated Kevin Crociata, marketing director of North American hair care at P&G. “Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths collection, a line designed to give breakage protection to help women achieve long, strong hair.”
“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” Deschanel stated. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program, which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”
Deschanel is well-known for her indie band She & Him and her roles in "500 Days of Summer" and "Elf". Recently, Deschanel also plays Jess, the leading lady in Fox’s "New Girl." She also is a co-creator and frequent contributor to the lifestyle blog Hello Giggles, which provides funny, trendy and inspirational content.
The Pantene Beautiful Lengths collection includes Pro-V keratin protection formulas that help prevent breakage and split ends to help women grow their hair longer. The collection offers a shampoo, conditioner and 2-in-1, as well as two stylers and one treatment that provide additional options for smoothing, strengthening and frizz control. In addition, Pantene will donate more than $1,000,000 to create wigs for women fighting cancer.