LOS ANGELES Celebrity hairstylist David Babaii and actress Kate Hudson have announced the launch of retail partnerships with select Target, CVS and Duane Reade stores for the David Babaii for WildAid hair care line beginning this fall.
International distribution of the eco-friendly line is slated for 2009.
“We are thrilled to work with Target, CVS and Duane Reade since they provide consumers with an opportunity to buy professional grade products at cost effective prices,” Babaii said.
As previously reported by Drug Store News, Hudson and Babaii teamed up to develop the hair care line, and a percentage of the revenue benefits the global wildlife conservation organization WildAid.
WildAid works with governments and communities of the world to reverse the devastation to the planet’s wildlife. Their mission is to end the illegal wildlife trade and allow threatened species to recover to safe levels. The non-profit organization is based in San Francisco with representation in China, India, Galapagos, London and New York.
Made with a blend of natural ingredients, the products are free of sulfates, parabens, animal products and animal testing.