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EAST RUTHERFORD, N.J. — CCA Industries, a marketer and distributor of such health and beauty products as Nutra Nail nail care treatments and Gel Perfect gel color, has appointed Richard Kornhauser as CEO and president, effective immediately.
The unfortunate loss of the company's CEO Dunnan Edell earlier this year caused it to operate without a full-time CEO during the last eight months. The company stated that, without the “energy, passion and creativity” that Dunnan brought to CCA Industries and its brands, the company lost momentum in 2013. As a result, the company's performance, in-store merchandising position and turnover were not nearly on par with its efforts over the past 25 years, the company explained.
The company has been seeking a new CEO and has employed Kornhauser to help drive CCA Industries going forward.
For the past 30 years, Kornhauser has honed his management skills, entrepreneurial drive and sense of opportunities in the health and beauty aids Industry at companies with similar problem-solution brands to CCA Industries: Chattem, Combe and FGX International. He was instrumental in spearheading the marketing and advertising efforts that helped drive significant and profitable growth for such brands as Gold Bond skin care, Icy Hot topical analgesics, Selsun-Blue dandruff shampoo, Sea Bond denture care, Odor-Eaters foot care and the Foster Grant eyewear brand.
The company has commenced a major reorganization of its operations and has already substantially reduced overhead. It will also temporarily suspend its quarterly dividend. These savings are being targeted for new marketing and advertising programs, including new product launches and sales promotional efforts that will aim to trigger new momentum in the coming year.
For the Q3 ended Aug. 31, the company reported total revenues of $9.7 million and a net loss of $792,892. For the same period of 2012, the company had revenues of $14 million and net income of $428,747.