Carma Labs unveils Web site; users urged to ‘kiss and tell’

MILWAUKEE Carma Laboratories last week unveiled its new web site:, featuring a viral ad campaign developed by Bolin Digital that allows users to upload their headshots, apply a virtual Carmex “kiss” and email, along with a personal message, to their friends and family.

“We know that Carmex users are serious about their lip balm and they also have a passion for enjoying life,” said Paul Woelbing, president of Carma Laboratories. “The new web site reflects this lifestyle and enables our customers to insert Carmex fun into more than just their pocket or purse,” he said.

“For years we have had to ward off rumors that our lip balm is addictive, even though all Carmex products are in full compliance with the Food and Drug Administration. However, I cannot make that claim about—the new Web site may be habit-forming.”

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