MILWAUKEE — Carma Laboratories on Wednesday announced its partnership with singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay." Zendaya will serve as a spokesmodel for Carmex brand's recently re-launched Carmex Moisture Plus line of fashionable lip balm.
"We are thrilled to partner with Zendaya," Paul Woelbing, president of Carma Laboratories said. "She is one of the most popular young stars in music and television, and she has quickly become a style icon in her own right. She embodies the fashionable, fun user that we had in mind when we created our stylish Carmex Moisture Plus lip balm line."
"I use Carmex every day, so I'm excited to work with the brand on its new Moisture Plus fashion line of lip balm," Zendaya said. "Lip care is an important part of my daily beauty regimen, so it's fun to have a lip balm that fits my style."
The limited-edition Carmex Moisture Plus lip balm line has a fashion-forward exterior and combines the moisturizing formula of Carmex with broad spectrum SPF 15 sunscreen. Created to help keep lips healthy, protected and glamorous, the line appeals to an array of personal styles with personalities to match, including Chic in houndstooth, Fab in a pink plaid, Adventurous in leopard print and Starlet in a metallic chevron.