FRANKLIN, Wis. — Carma Labs on Wednesday announced the launch of Carmex Cold Sore Treatment. According to the company, it is the only over-the-counter cold sore treatment that works on contact to block pain and itch with 10% Benzocaine, while also minimizing the appearance of a sore. The formulation features TriPLEX Formula, which combines three different optical brightener and filler technologies that each provide unique appearance-minimizing benefits.
The combination of the three technologies found in TriPLEX Formula advanced technology allows this new formulation to provide cold sore appearance-softening benefits. The technology helps fill in unevenness and helps correct the skin tone of the cold sore. The formula also contains a blend of silicone elastomers, commonly used in high-end skincare products, to give the product a smooth, silky feel.
Carmex Cold Sore Treatment has a suggested retail price of $14.99 (for a 0.07 oz. tube).
According to the National Institutes of Health, herpes simplex virus 1 (HSV-1), the virus that causes cold sores, infects more than half of the U.S. population by the time they reach their 20s. The two biggest physical complaints respondents described were pain, which likely reminds them that the cold sore is there, and the appearance of the sore itself, which can lead to the sufferer feeling isolated and self-conscious, Carma Labs noted.