MILWAUKEE — Carma Laboratories on Tuesday launched Carmex Moisture Plus limited-edition designs, a slim-stick lip balm line that presents a fashion-forward exterior. The line features limited-edition designs and named personalities to match, including Chic in houndstooth, Fab in a groovy retro look, Adventurous in a leopard print and Whimsical in an art deco design.
The brand is asking consumers, “Which personality are you?”
“Lip care is an important component of a daily beauty regimen, and consumers need a product they can rely on that protects and serves as an important foundation,” stated Paul Woelbing, president of Carma Laboratories. “The goal of the new Carmex Moisture Plus line is to offer our consumers a hard-working lip balm line that represents and reflects their unique style.”
New designs will be introduced to reflect upcoming fashion trends and give consumers a unique way to flaunt their personal style. The first styles in the new line will begin to hit store shelves in late-summer 2013 at CVS, Dollar General, Walgreens, Walmart and other stores across the U.S. Suggested retail price is $2.99.