Caribou Coffee celebrates 20 years with Anniversary Blend

Caribou also plans fan-centric promotion

MINNEAPOLIS — Caribou Coffee, originally founded by Kim and John Puckett, is celebrating its 20th anniversary on Dec. 14. To commemorate 20 years of roasting exceptional coffee, Caribou released their Anniversary Blend coffee on Nov. 25 featuring the original Caribou Blend recipe, as well as thanking their loyal fans with a 20-day anniversary celebration.

On Nov. 25, Caribou launched its "20 Feel Good Years" program, offering 20 deals for 20 days. Throughout the campaign, fans who text BOU20 to 65017* or "like" Caribou's Facebook page are alerted to daily deals. Offers include discounts on a range of Caribou's best-in-class beverages and beans, delicious food items and branded merchandise. The promotion will officially conclude on Caribou's anniversary, Dec. 14, 2012.

"With our 20th anniversary, this holiday season is a particularly important one for all of us at Caribou, and for our fans," said Mike Tattersfield, president and CEO of Caribou Coffee. "We couldn't be more thrilled to celebrate with customers and Caribou team members throughout the country with our '20 Feel Good Years' program, and we look forward to continuing to grow, and to offer the Caribou experience in 2013 and for years to come."

In addition to Caribou's Anniversary Blend coffee, the company is also offering a commemorative ceramic mug and stainless steel tumbler in its stores and online through January.

Caribou's 20th anniversary caps off an exciting year for the company, which is known for its handcrafted beverages, innovative menu and cozy coffeehouses. Caribou increased its domestic and international footprint in 2012, opening 56 new locations with six more to come yet this year and celebrating its 100th international operating location this May. Additionally, the coffeehouse was recently ranked top overall chain among quick refreshment brands in Zagat's "Fast-Food Survey," as voted on by consumers.

Comments

- 5:10 AM
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