WAYZATA, Minn. Cargill today introduced that it will be launching a natural sweetener, Truvia, made from leaves of the South American herb stevia.
Cargill has called the release of the new calorie-free sweetener a “milestone” because of its proposed uses in foods, beverages and for home use.
“We have spent more than two years validating the consumer demand for this new sweetener,” said Marcelo Montero, president of Cargill Health & Nutrition. “Soon consumers will recognize Truvia for quality and great taste, delivering the first natural, zero calorie sweetness people have been asking for.”
Truvia comes from rebiana, the leafy part of the stevia plant which is a shrub native to Paraguay, also grown in China for commercial purposes. A process of drying and then steeping the leaf in water releases the taste of the rebiana, which reportedly has a sweetness 200 times more potent than sugar.
Cargill has announced the release of Truvia the same day that a report was released online by the Food and Chemical Toxicology detailing results of a research study into the safety of rebiana. The study evaluated rebiana use for safety, stability and its effect on metabolism, as well as other health related effects.