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DUBLIN, Ohio — With the window for Medicare enrollment opening on Oct. 15 and running through Dec. 7, Cardinal Health on Tuesday launched a customizable Medicare Enrollment Toolkit to help its retail pharmacy customers educate the rapidly growing Medicare-eligible population about coverage options.
The new toolkit provides a wide range of pre-printed educational and marketing materials — ranging from customizable brochures and posters to window clings and bag stickers — which pharmacists can use to encourage patients to talk with them about Medicare enrollment options. The kit also includes online access to additional materials, including newspaper/bulletin, radio ads and a PowerPoint presentation that can be used to discuss Medicare enrollment options in community meetings.
“As the Medicare population continues to experience unprecedented growth, community pharmacists are ideally suited to help beneficiaries understand the various Medicare prescription drug plan options,” stated Myles Hoover, VP marketing and customer solutions for Cardinal Health. “This toolkit equips retail pharmacists — who are often their community’s most accessible healthcare resource — with the materials they need to let patients know about the Medicare open enrollment period and to reinforce that they can help patients navigate the system and better understand their coverage options.”