AddThis

Capri Sun grows up

TARRYTOWN, N.Y. — Capri Sun has introduced a bigger, redesigned version of its original foil pouch.

Available for a limited time, the new Capri Sun big pouch is 11.2 oz. and features a sleek new shape and recloseable cap, and comes in fruit punch, Maui cooler and strawberry kiwi flavors for a suggested retail price of 79 cents per pouch.

As part of the launch, the brand has debuted a stop-motion monster video on its Facebook page.

"This is a significant milestone for Capri Sun. For the first time, our intended consumer may be old enough to engage with us through social platforms like Facebook," Capri Sun brand manager Wilfred de Guzman said. "Capturing the attention of 13- to 15-year-olds isn't easy; we knew we needed to build an experience for them that was deserving of their attention and passion for the product."

© 2014 Drug Store News. All Rights Reserved.