Candy category sees growth despite rocky economy

CHICAGO, MacLEAN and VIENNA, Va. Though many Americans are tightening their belts on luxury items and fuel costs, candy sales are staying strong, sources have reported.

According to statements from the National Confectioners Association, in the United States, candy sales brought in more than $29 billion in retail sales in 2007—a 3 percent increase from 2006.

The Nielsen Co. has reported that candy is virtually recession-proof, compared to other items such as carbonated beverages, tobacco and beer, because it is a less-expensive indulgence. Nielsen made the correlation that while consumers may avoid driving long distances for shopping trips due to increased gas costs, they are more likely to spend more money at their local drug and convenience stores on impulse-buy items.

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