TORONTO — Canadian pharmacy retailer Shoppers Drug Mart is launching on Saturday a new campaign, dubbed “This Summer - Only at Shoppers,” to introduce hundreds of exclusive products and an interactive online portal.
“We’re all looking forward to the warmer weather and spending more time outside, especially after the winter we just had,” stated Chong Bang, SVP merchandising for Shoppers Drug Mart. “We want to help Canadians get the most out of summer by offering great new products, seasonal tips and a chance to win valuable prizes.”
The new Only at Shoppers online portal shares seasonal trends, tips and product picks from popular Canadian bloggers and experts in the realm of health, fitness, beauty and parenting. Features include articles, videos and blog posts, averaging more than 90 pieces of overall content with topics ranging from kid-friendly travel tips to easy workplace exercises.
The summer campaign will be supported in-store with POP, consumer emails and in-store radio along with owned and social media. In addition, television, radio and digital advertising will support the in-store and online contest communicating offers.