TORONTO — Prestige cosmetics and skin care brand Pari Beauty has opened its first-ever storefront location in an Ontario mall as part of its expansion strategy, the company has announced.
Located in Scarborough Town Centre in Ontario, the store marks the third of three recent openings that include two mall boutique kiosks in Oakville Place and Vaughan Mills showcasing its line of products.
"We are so pleased to have opened our first inline retail store, which is a big step for our company," stated Ramesh Jolly, chairman at Pari Beauty. "Taking the customer experience to a whole new level with a standalone store was an integral part of our growth strategy, and we're looking forward to continued expansion in the retail market."
Pari Beauty has 27 locations in shopping centers from British Columbia to Alberta and Quebec. Staffed by trained makeup professionals, consumers can learn about the latest products or participate in one-on-one consultations or makeovers with makeup artists and leave with pro tips and tricks.
The company has strong ties in the cosmetics industry with a dedicated discount program for students and professionals involved in the makeup artistry trade. It also recently made its customization program available to the general public, which allows customers to mix and match palettes of eye shadows, blush, foundations and bronzers to create color sets suited for their individual needs.
"Developing high-performance products and services that cater to the ever-changing beauty needs of professionals and consumers has always been our focus," stated Shawn Jolly, director of operations and finance at Pari Beauty. "From our recyclable packaging to customizable palettes and our newest Pari Naturals line, we continue to innovate so we can service those needs."