CAMDEN, N.J. — Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.
The AdDress Your Heart campaign builds on Campbell's commitment in the fight against heart disease among women.
In line with the campaign, Campbell's tapped actress and mom Monica Potter, star of NBC’s "Parenthood," and NFL mom Deborah Johnson, to address heart disease by telling their stories on video at CampbellsAdDressYourHeart.com. For every video viewed through March 31, Campbell's will make a $1 donation to the American Heart Association’s Go Red For Women movement, up to $625,000.
“Heart disease is still the No. 1 killer of women, which is why we continue to support this important cause and provide great-tasting, heart-healthy products,” said Michael Barkley, Campbell’s VP of ready-to-serve soups. “What makes this year’s program so special is that we’re mobilizing moms, who are the heart of the family, to help make a difference for themselves and for others.”