CAMDEN, N.J. The sodium content in Campbell's Healthy Request soups has been reduced by 15%, the company announced Tuesday.
Addressing the importance of heart health, all 25 varieties now contain 410 mg per serving with the same great taste. Additionally, the soup labels now feature a bold green heart to underscore the many heart-health benefits of the entire product line while making it easier for people to identify the heart-healthy soups.
“For Campbell, heart health is a key strategic priority,” said Lisa Walker, VP soup innovation at Campbell Soup Co. “We work closely with the American Heart Association to raise awareness of heart disease and to promote the importance of living a healthy lifestyle. But the most important thing we can do is make heart-healthy products, which is why we have chosen to market Campbell’s Healthy Request soups for people who are taking steps to address their heart health.”
Campbell is highlighting the heart health message in a new advertising campaign for TV, print and online as well as on the product labels. In addition to the Healthy Request name being featured in a bold green heart, the entire line displays the American Heart Association’s heart-check mark, which offers an at-a-glance assurance that a product meets the American Heart Association’s certification criteria for fat, saturated fat, trans fat, cholesterol and sodium as well as contains a good source of a positive nutrient, such as vitamin A.