CHICAGO Campbell Soup Co. today announced that Maureen Linder, former Pepperidge Farm VP of brand strategy and marketing, will replace Paul Alexander as its VP global advertising and design. Linder will report to Campbell USA president Sean Connolly and SVP and chief strategy officer, Carl Johnson.
Linder’s duties will include overseeing Campbell’s advertising operations, and media planning and buying. Additionally, Linder will be called upon to manage Campbell’s advertising agencies.
Linder has worked with Campbell Soup Co. since 1997. Before joining Campbell,she served in various positions at Barilla, Bristol-Myers Squibb and Quaker.