Campbell Soup Co. gears up for major product launch

CAMDEN, N.J. — Campbell Soup Co. is expanding its U.S. soup and simple meals business with 35 new products.

“We have a renewed focus on innovation at Campbell, and the items we’re launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio,” Campbell North America president Sean Connolly said. “We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.”

The new product offerings include:

  • Five new Campbell’s Slow Kettle Style soups; four new regionally-inspired Campbell’s Select Harvest soups that tap the authentic flavors of such places as New Orleans, New England and the Southwest; and eight new Campbell’s Healthy Request soups that provide heart-healthy alternatives for some of the most popular soup varieties in Campbell’s condensed, Select Harvest and Chunky soup lines;

  • For convenient, simple meal making, Campbell is launching two 50-oz., family-size cans of Campbell’s Chunky soup, which make a perfect meal in only minutes when poured over mashed potatoes or rice; three new Swanson Flavor Boost products that deliver a concentrated broth in easy-to-use packets for skillet dishes or stir fries; and two new unsalted Swanson stocks developed for people who want to add rich beef or chicken flavor without adding salt;

  • In the Italian sauces category four unique Italian sauces will be introduced under the Wolfgang Puck brand. The Prego Italian sauce line will enter a new category with two pizza sauce offerings, and also will add a lower-calorie Prego Light Smart sauce; and

  • In the Mexican sauce category, two new Pace Mexican sauces are being launched: Restaurant-style salsa, a smoother blend than classic chunky salsa, and salsa con queso, a smooth cheese sauce that pours directly from the jar.

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