CAMDEN, N.J. Campbell's is making consuming vegetables healthier by reducing the sodium content in its V8 vegetable juices, the company announced Thursday.
The company will roll out original V8 100% vegetable juice with 420-mL of sodium per 8-oz. glass –– a 12% reduction. This marks the second sodium reduction rolled out by Campbell in the last three years.
In line with making its products healthier, the makers of V8 juice are also introducing V8 V-Lite, a light, smooth tasting vegetable juice blend. V8 V-Lite delivers one full serving of vegetables, has only 35 calories and meets heart-healthy sodium levels at 380-mL per 8-oz. glass. This juice blend is perfect for those who love the convenience of drinking their vegetables but want a lighter texture and smoother, crisper taste. V8 V-Lite juice blend is available in 64-oz. bottles at select supermarkets and mass merchandise stores nationwide and retails for the budget-friendly price of $2.99 a bottle.
“Our goal for V8 juices is to provide people with a variety of great-tasting, healthy beverages that help them to get their vegetable servings,” said Dale Clemiss, VP beverage marketing for V8 Beverages. “We are proud that now our entire line of V8 juices meets or in some cases even exceeds government standards for healthy foods, while still providing the taste that people know and love.”