Campaign seeks to raise awareness of inflammatory bowel disease

CCFA launches 'Escape the Stall' campaign

NEW YORK — An organization focused on inflammatory bowel disease has enlisted a star of "NYPD Blue," "Judging Amy" and "Private Practice" to raise awareness of the condition.

The Crohn's and Colitis Foundation of America hired actress Amy Brenneman, who has ulcerative colitis, one of two diseases that collectively make up IBD; the other is Crohn's disease. Both conditions are autoimmune diseases that cause discomfort and inflammation of the intestines and require frequent trips to the bathroom.

The CCFA also launched an ad campaign, Escape the Stall, which includes ads showing various people in restroom stalls in order to raise awareness that IBD can affect anyone.

Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter. 

Login or Register to post a comment.