Campaign encourages Ga.-based employers to include Walgreens in 2012 pharmacy networks

SAVANNAH, Ga. — Coventry Health Care of Georgia has launched an awareness campaign with Walgreens that underscores the benefits of including the drug store chain in employers' 2012 pharmacy networks.

The campaign — which includes print and radio advertisements and outreach to companies whose current health plans will not include Walgreens in their 2012 pharmacy networks — seeks to educate employers in the Augusta and Savannah areas about how they can ensure access to convenient pharmacy services for their employees, Coventry said.

“Coventry knows that employers in both Augusta and Savannah want their employees to have convenient access to the pharmacy of their choice. Walgreens offers among the most convenient pharmacy locations in these areas,” Coventry Health Care of Georgia CEO Tom Davis said. “Coventry recognizes the importance of including Walgreens in our pharmacy network, and we want Augusta and Savannah employers and consumers to know they have a choice with Coventry.”

Added Kermit Crawford, Walgreens president of pharmacy, health and wellness, “Walgreens and Coventry Health Care of Georgia have a strong relationship that makes pharmacy services convenient and accessible for patients and customers in the Augusta and Savannah communities. This relationship gives employers the opportunity to best serve their employees with comprehensive network access to the pharmacy providers who can help patients stay healthy.”

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