SAN MATEO, Calif. — CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.
With CalmSea’s program, retailers are better able to understand their customers’ preferences and deliver targeted promotions — such as private sales, group-buys, sweepstakes, contests and more.
Through a standard Facebook integration, promotions are built and managed within CalmSea’s solution, then deployed to Facebook where social interactions then can be measured and optimized in real time.
“Retailers are increasingly recognizing the power of engaging their customers on Facebook,” stated Jim Dai, CalmSea CEO. “The question they face now is ‘How do we personalize promotions and engagement to each fan and then measure the ROI of each promotion?’ CalmSea’s social commerce optimization solution provides a turnkey way to do just that — to measure engagement levels of their Facebook fans.”