California Natural dog food introduces new grain-free formula

FREMONT, Neb. — Natura Pet Products brand California Natural is rolling out a new grain-free dog food option, Pork Meal and Sweet Potatoes Formula, along with a new packaging design to highlight the brand's philosophy of using limited ingredients.

The California Natural Grain Free family of products is designed with carefully selected ingredients and consistent fat and fiber levels to ease sensitivities associated with diet transitions, enabling pet parents to feed more variety and rotate with confidence. The new California Natural Grain Free Pork Meal and Sweet Potatoes Formula joins five other grain-free dog food recipes that enable pet owners to provide their pet a range of protein sources, each with a unique profile of naturally occurring amino acids. Pork is a unique protein, and the combination of pork and sweet potato is a flavorful alternative for pets sensitive to more common ingredients such as chicken or grains.

The new packaging is a modern design and provides additional information related to the number of key ingredients, feeding guidelines and nutritional purposes of its products, the company stated. All baseline formulas have eight or less key ingredients, which are easily recognized by icons displayed on the packaging.

The new packaging and grain-free option hit store shelves in August.


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