Caffeine beyond coffee

PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the 
fourth quarter.


The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.

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