HACKETTSTOWN, N.J. Snickers Brand today announced the introduction of Snickers Charged, the first candy bar from the brand that provides a boost of energy with caffeine.
Containing 60 mg of caffeine, taurine and B-vitamins, Snickers Charged gives consumers a boost in energy and satisfies hunger cravings. “Snickers Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to ‘re-power,’” said Michele Kessler, vice president, marketing, Mars Snackfood U.S.
The introduction is yet another in a wave of caffeine-infused products, which include gum, lip balm, mints and even soap. With more than 80 percent of American adults consuming caffeine each year, the market for caffeinated products continues to expand.
Now available in select food, mass, club, convenience and drug stores through March 2008, Snickers Charged comes in a 1.83-ounce single pack, comprised of one bar, and retails for $.65.