Cafe Bustelo launches line of K-Cups


ORRVILLE, Ohio — Cafe Bustelo, a brand from J.M. Smucker Co., announced a partnership with Keurig Green Mountain to produce Cafe Bustelo K-Cup packs, which are now available in grocery stores.

"With a rich heritage dating back to the 1930s, Cafe Bustelo has a family tradition of creating irresistible and aromatic espresso ground coffee in the traditional Hispanic style," said Maribeth Burns, VP corporate communications, the J.M. Smucker Co. "The Bustelo family believed the best coffee is achieved through quality beans and roasting perfection. We are thrilled to partner with Keurig to deliver the rich and full-bodied taste of Cafe Bustelo in convenient K-Cup packs."

Consumers can choose from Espresso style and 100% Colombian coffee, providing an authentic experience in a convenient single-serve pod.

"Cafe Bustelo is a classic brand and a favorite among coffee lovers, so we're happy to be able to share it with Keurig fans in a quick, convenient and fresh K-Cup pack," said John Whoriskey, president, U.S. sales and marketing of Keurig. "To be able to deliver an authentic-tasting cafecito-style beverage at the push of a button is an experience we know our consumers have been looking for, and we're confident they'll enjoy brewing a fresh cup of Cafe Bustelo coffee with their Keurig system."

Login or Register to post a comment.