Buyer awareness helps sun care shine

Sunbow’s “Dora the Explorer” sunscreen

Greater consumer awareness of the dangers of the sun’s harmful rays and greater product innovation are spelling growth in the sun care market. And, as the industry wades through the recently issued regulations by the Food and Drug Administration, new innovative products for both children and adults hit the pipeline, which is likely to mean further growth.

One example is Sunbow, which is aiming to make sun safety fun for children with its new line of fun and innovative sunscreens. Its new product line is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide a strong UVA/UVB barrier without such chemical actives as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series “Dora the Explorer” and “SpongeBob SquarePants” grace the front of the Sunbow sprays, tubes and sticks to help get children excited about the application process. Furthermore, the formulas go on in a color — pink, blue or yellow — but dry clear so children won’t miss a spot. Several of the products also feature a bubble gum fragrance.

For 2011, Hawaiian Tropic rolled out its new Shimmer Effect lotion sunscreen, available in SPF 20 and 40, and After Sun lotion. The Shimmer Effect lotion is positioned as the only sunscreen that gives skin instant radiance by providing broad-spectrum UVA and UVB protection.

La Roche-Posay, the company that brought the Anthelios sunscreen franchise and the first-ever “shaka shaka” fluid to the United States, announced the availability in July of its new Anthelios Mineral ultra light sunscreen fluid SPF 50. The product will be available at select CVS/pharmacy, Duane Reade and Walgreens locations.

“La Roche-Posay found that more and more consumers, not just those with sensitive skin, are looking for mineral versus chemical sunscreens,” stated Yannick Raynaud, [general merchandise] for La Roche-Posay USA. “For those who desire a 100% mineral UV protection yet equally efficacious, high broad-spectrum alternative, La Roche-Posay created Anthelios 50 Mineral, a sunscreen with SPF 50 and high UVA protection that is completely free of chemical filters and tested safe for even sensitive skin.”


The article above is part of the DSN Category Review Series. For the complete Sun Care Buy-In Report, including extensive charts, data and more analysis, click here.

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