Busch's does it 'MyWay'

ANN ARBOR, Mich. A Michigan-based grocer has introduced a free online program that saves money, time and effort for its shoppers.

Busch's Fresh Food Market said the exclusive program, MyWay, alerts members when sale prices are offered on their favorite items. MyWay members also can place online orders for easy curbside pickup.

"We like to think of MyWay as the biggest convenience since the shopping cart," said Kim Brown, Busch's director of marketing.  "MyWay makes it easy to save money and time on grocery shopping. Current members tell us they save 20 to 40% on their weekly groceries when they use the system to shop for sales."

Busch's MyWay members can use their home computer to create personalized shopping lists based on their needs. Shopping lists can also be generated from a MyWay member's personal shopping history, which grows with every shopping trip. Additionally, lists also can be developed to accommodate such special dietary needs as gluten-free or organic items. Lists can be saved in the MyWay member account for repeated use.

"We're proud this program allows shoppers to effortlessly enjoy the fine values we offer," said John Busch, president of Busch's. "MyWay personalizes sale information according to what our guests like, and allows them to quickly and easily plan meals, shop, and save."

MyWay is available in all 15 Busch's stores, located in Lenawee, Livingston, Oakland, Washtenaw and Wayne counties.  More information and program registration is available at the Busch's Web site: www.buschs.com.

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