WEST PALM BEACH, Fla. Garden of Life has introduced its fucoPROTEIN bar, a dietary supplement that contains fucoxanthin, a natural compound found in brown seaweed that burns fat and boosts metabolism. The bars are an extension of the company’s fucoTHIN supplement, currently the No. 1-selling supplement in the natural products industry, according to SPINSscan Natural, a market research firm.
“Many protein bars are glorified candy bars with little nutritional value,” said Garden of Life chief executive officer Jordan Rubin, author of the recently released book Perfect Weight America. “Not only are fucoPROTEIN bars a nutritious choice because they are made with organic ingredients instead of high fructose corn syrup, soy protein and artificial sweeteners, but they also can boost metabolism and assist with weight management.”
FucoPROTEIN bars are made with native whey protein, raw wildflower honey, acacia and chia seeds, which expand in the stomach and result in a feeling of satiety for hours. However, it’s the fat-burning properties of fucoxanthin that makes them unique in the market.
“FucoPROTEIN bars are an extension of our popular weight management category that includes fucoTHIN,” Rubin noted. Combined with a sensible diet and exercise program, clinical studies have shown that most people lose more weight using fucoTHIN than if they had chosen only to diet.”
For the 12-week period ended Dec. 1, 2007, fucoTHIN was the No. 1-selling product out of 225,000 products analyzed, according to SPINSscan. In clinical, double-blind human studies conducted on overweight women who followed an 1800-calorie meal plan, those taking fucoTHIN lost an average of 14.5 pounds while the placebo group lost an average of only three pounds.
Available in chocolate and peanut butter flavors, fucoPROTEIN bars retail for $2.99 while fucoTHIN has a suggested retail price of $49.99. Both products are available at health food stores nationwide.