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Budweiser shows off bowtie packaging

ST. LOUIS — Budweiser has redesigned its can and secondary packaging, which will make its debut in the U.S. market before rolling out worldwide.

The new can and secondary packaging that shows off Budweiser's iconic bowtie, complemented by the Budweiser creed and Anheuser-Busch medallion. This marks the 12th can redesign since 1936.

"Budweiser's success is rooted in aspects of the beer that will never change — a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch," Budweiser VP Rob McCarthy said. "Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate."

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