NEW YORK — Budweiser drinkers in 11 states will get to see their home state’s name, motto and nicknames on their beer cans and bottles through the end of September. Budweiser has begun its rollout of packaging celebrating the states its breweries are housed in.
"Our new state bottles and cans celebrate the homes of our breweries and the communities that support them," Budweiser VP Ricardo Marques said. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we're inviting local consumers to raise a cold one with us."
From now through September, the packaging on bottles and cans in these states will highlight California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia. The Budweiser name on the cans and bottles will be replaced with the state name, the center AB monogram will be replaced with stat initials, the “King of Beers” motto will be replaced with each state’s motto and “Anheuser-Busch Inc.” will be replaced with each state’s nickname.
Additionally, the company will be hosting brewery open houses, airing unique radio spots in each market and present the first Budland festival in Los Angeles.