ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.
The new can design is modeled after the company's bowtie label that backs the brand's signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.
The can's slimmer design will hold 11.3 oz. of liquid and have approximately 137 calories, according to the company, compared to the 12 oz., approximate 145 calories of the traditional can.
To make the new can possible, Anheuser-Busch required its can-making facility in Newburgh, N.Y., approximately 60 miles north of New York City, to install new equipment to overcome the technical challenges of shaping the cans.
The new can will be for sale in an eight-pack at grocery stores, supermarkets and convenience stores.
Anheuser-Busch also plans to roll out this summer a new 25-oz. can to replace the 24-oz. can.
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