ST. LOUIS — Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."
Using #clydesdales, Budweiser is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during a 60-second Super Bowl XLVII TV ad.
“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”
The Budweiser Clydesdales will appear in the new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with its trainer. Partially shot at the company's Warm Springs Ranch, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years. This is the Clydesdale’s 23rd Super Bowl spot since first appearing in a big game spot in 1986.
In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.
Budweiser’s Twitter channel debuted after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 years and older.