Bud Light launches new flavor: lime

ST. LOUIS Just in time for summer, Anheuser-Busch launched a fruit-tinged beer variety, Bud Light Lime, April 28. Bud Light Lime is being touted as a crisp light beer with a splash of natural lime flavor.

“Bud Light Lime is about pure outdoor refreshment and enjoying the good times with friends,” Bud Light director, Rick Leininger, said. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summertime no matter what season it is.”

Bud Light Lime is brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries. The beer contains 4.2 percent alcohol by volume and comes in 12-ounce glass bottles, 22-ounce bottles and 16-ounce aluminum cans.

Anheuser-Busch is the leader in American breweries, holding a 48.5 percent share of U.S. beer sales. The company was also ranked No. 1 in Most Admired U.S. and Global Companies beverage companies by Fortune magazine in 2008.

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